Using pre-recorded messages in the real estate industry is nothing new. Real estate professionals have been utilizing these convenient messages for years to relay information to potential clients that pass a property and want further information on its details. Pre-recorded messages still saturate the industry and are often used on ?For Sale? signs and in brochures, in printed advertisements and materials and even on websites and online listings databases. The reason that pre-recorded messages have withstood the test of time and changing technology is because they work. Potential clients that drive past a property or stumble upon it while conducting an online search are typically adverse to calling a virtual stranger directly and they certainly won?t spend hours researching a listing to discover the information they?re looking for, such as bedroom or bathroom counts, square footage, price or other house features. Pre-recorded messages allow the potential client to call a phone number, dial an extension and listen to a short recording relaying all essential property information so they can easily determine whether to explore it further, initiate direct contact with the real estate professional or bypass the listing completely.
At 4112Me, we have several tips for maintaining a successful database of pre-recorded messages. We are eager to share what, in our experience and in our customers? experiences, has worked and hasn?t worked when adding a pre-recorded message to a listing and within an overall marketing plan:
- Know the neighborhood: This is essential in urban areas and other metropolitan expanses where there may be a high proportion of different ethnicities concentrated in certain sections of the city. Being aware of the surrounding demographics cements a real estate professional?s spot as a knowledgeable community expert and also ensures that they can properly communicate with a client base. Offering pre-recorded messages in both English and another predominantly spoken language within the neighborhood will help you to relay information about the listing to likely potential buyers.
- Don?t start off with a sales pitch: Potential clients are calling to listen to your pre-recorded messages for one reason ? To learn information about the listing. The most successful pre-recorded messages are just a minute or two in length or less and stick with the facts. The best pre-recorded messages offer an option at the end to connect directly with the real estate professional, but mainly keep the script about the listing. Get to the point with all of the essentials, such as bedroom and bathroom counts, list price, square footage and the most important or special features about the property. Chances are, if you start the message off with your information and reasons why the listener should contact you directly, they will not only hang up, but be irritated at what can be seen as wasting their time to listen to a sales pitch that offered none of the information they were seeking.
- ?Use 4112Me for the most comprehensive phone call management system: In addition to its lead generation and mobile marketing platform, 4112Me seals its place as the most comprehensive mobile technology and lead management system on the market with its pre-recorded message capabilities. These messages can be on a local or toll-free line and give the listener the option to connect directly to you. 4112Me also includes call forwarding and call recording abilities, so the real estate professional never misses a lead. Whether the caller listens to your pre-recorded message and hangs up or decides to connect directly to the listing agent, the real estate professional is alerted to all inquiries. For added convenience, the real estate professional can have these calls forwarded to any line, including a cell phone or office. If the call is forwarded to an office, it can easily be recorded for quality assurance and training purposes while ensuring that the real estate professional is never left out of the communication loop.
- Decide what you want to accomplish with the recording and run with it: Obviously, the main goal of any pre-recorded message is to generate interest in the listing and encourage potential clients to get in touch, schedule a showing, explore the property and eventually purchase it. Your pre-recorded message is typically the first opportunity to market to these leads, so what do you want to convey to ensure that they have proper knowledge of the listing before moving forward? Is it a short sale? A bank-owned property in excellent condition or one that needs some TLC? Is this an up and coming urban community or a neighborhood that caters to families or the retired population? Are there plans to build a new restaurant row nearby or a power plant? Many of these factors can make or break a lead?s interest in the listing, so be sure to include this information so their time and your time are not wasted. As mentioned above, invite them to contact you at the end of the message even if they learn that this property doesn?t meet their needs ? You can still help them find another dream listing.
- Advertise the recording in all of your marketing: If you pay for the service, make sure people are using it! Advertise the phone number and extension everywhere that you advertise the listing ? Online, in print materials, on the ?For Sale? sign and in the MLS listing (if possible). This ensures that you?re catching as many potential leads as possible, whether they are driving by a listing, surfing the web, following you on a social media channel or searching local real estate catalogs or other printed publications. By allowing them to quickly and efficiently receive the information that they need, you are presenting yourself as professional, trust-worthy and savvy. It is also one more way for potential clients to get in touch and connect directly with you to facilitate a business relationship.
Pre-recorded messages can still be an excellent tool for marketing your listings. 4112Me encompasses those, and many other comprehensive mobile marketing features into one all-inclusive platform that is unlike anything else on the market for real estate professionals right now. Want more information? Check out our website or bookmark our blog for frequent updates that matter to the real estate community. Send us a message, leave a comment or connect with us on Facebook, LinkedIn and Twitter to let us know how you use pre-recorded messages in your marketing plan and join the conversation today!
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